Trend Micro CEO: Hackers Hitting AV Infrastructure

It's become an all-too-common scam: A legitimate Web site pops up a window that looks just like a real security warning. It says there's something wrong with the computer, and click here to fix it. A few clicks later, the victim is paying out US$40 for some bogus software, called rogue antivirus.

Rogue AV scams have become a big problem in recent months, but according to Trend Micro CEO Eva Chen, it's part of a more sinister, strategic attack on the antivirus industry in general. Criminals "can fake any other application. Why do they fake AV?" she asks.

According to her, a lot of today's security problems are designed not only to steal information from victims, but to undermine the credibility of companies like Trend Micro itself.

One way hackers have done this is by changing the way their software is put together each time they attack, forcing the AV vendors to bloat up their products with hundreds of thousands of new detection signatures.

In response, Trend was one of the first companies to push reputation-based technology into its antivirus products, developing its Smart Protection Network to identify and block not just viruses themselves, but also the malicious Web sites that are used to distribute malware.

PC World